FITniche is one of the Top 50 Running Stores in America, year after year. We hire only friendly, knowledgeable staff, and then train them to know how to fit you, based on slow-motion video-analysis of your gait and other key factors. Our staff is knowledgeable of typical running and foot injuries (though we do not diagnose), basic exercise physiology, getting started training and just about everything else running related. Want to dig through our online knowledgebase or learn more about our on-staff experts?
Our Experts >>>

FITniche carries over 100 models of running and walking shoes in multiple widths from major brands like Asics, Brooks, Saucony, Nike, New Balance and Mizuno. FITniche also carries specialty brands not easily found elsewhere, like On, Pearl, Newton, Hoka and others. Think of FITniche as your personal running and walking shoe curators, continuously sifting through everything on the market to bring you only the very best of the best shoes, socks, inserts, apparel, GPS watches, compression sleeves, triathlon gear and more!
Our products >>>

One of the 50 Best Running Stores in America!!

50 Best Plain Logo copy

FITniche is one of the 50 Best Running Stores in America, according to Competitor Magazine and Formula4Media.  With over 10 years of experience, and national recognition from vendors and customers alike, FITniche proudly serves the areas of Lakeland, Wesley Chapel and Brandon. From beginners and people who are simply “training for life” to competitive, elite-level runners and triathletes, FITniche is the destination for the best running and walking gear, expert knowledge, low prices and the friendliest staff in central Florida!