FITniche is one of the Top 50 Running Stores in America, year after year. We hire only the friendliest, most-knowledgeable staff, and then train them to fit you, based on slow-motion video-analysis of your gait and other key factors. Our staff is knowledgeable of typical running and foot injuries (though we do not diagnose), basic exercise physiology, getting started running and just about everything else running related. Learn more about our expert crew members here!
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FITniche carries over 100 models of running and walking shoes in many widths from major brands like Asics, Brooks, Saucony, Nike, New Balance and Mizuno. FITniche also carries specialty brands not easily found elsewhere, like On, Newton, Hoka and others. Think of FITniche as your personal shoe curators, continuously sifting through everything on the market to bring you the very best shoes, socks, inserts, apparel, smart watches and more!
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FITniche times times races using the Chronotrack Live platform, the world’s leading timing and race management technology. The 25 biggest races in the U.S. are timed with Chronotrack, as are countless international events. From triathlons to road races and mud runs, we know how to maximize the success of your event on many fronts, including promotion and marketing of your race through our stores! We can even embed video and photos from the finishline in your results!
FITniche Events >>>