About FITniche

Remember being a kid, when working out was called play?  So do we…

Remember, too, when you were a kid and you had that one pair of shoes that were your “fast” shoes, your “favorite” shoes?  The ones that were special?  And remember your favorite shirt you loved to play in?  We do too.  And we’re great at helping you find those things again!

So when you’re ready to find those “fast” shoes and those “favorite” clothes again…then you’re ready for FITniche.  When you want to have a bunch more fun working out…you’re ready for us.  And when you’re ready to look and feel great when you sweat…you’re ready for FITniche!  We sell shoes, clothes and other fun stuff for running and fitness.  And we love helping you find and catch that inner-kid in you again!

So whether you’re a runner, walker, swimmer, triathlete or  a local gym member, we designed ourselves for you.  Come play with us today!

Our Fitting Process: How we find your “favorite” shoes!

  1. Each of our Crew members undergoes constant training.
  2. We use video analysis to let you see and understand your unique biomechanics.
  3. We use pressure analysis to assess how you distribute weight across the surface of your foot and to better understand your unique foot shape.
  4. We measure & assess your foot the old fashioned way, checking size, width and arch with the aid of a Branock device.
  5. We find out exactly how & what you’re going to be using the footwear for.
  6. And we discover what, if any, aches, pains and injuries you have or have had.
  7. Then we embark on a shoe finding adventure with you and your unique feet!

We do all this to help YOU find your favorite, fastest, coolest shoes every time!