find your fit

What to expect from your visit to FITniche

reclaim your fun

Learn how to make your run fun.....again!

see what’s in store!

Browse some of what’s in our stores here.

Welcome to FITniche

We’re all about fit…and having fun!  Our staff pros are trained to match your specific size and biomechanics with the very best shoes, sports bras, apparel and other running gear out there.   We also believe the roots of all our earliest running experiences were formed as a kids. It was called play back then, and friendships, adventure, competition, the joy of movement and fun were what it was all about!  We’ll help you reclaim that fun at a store or an event near you too!

Join the Club

and receive world class pricing!

  • Save $20 on All Shoes
  • Save $10 on Sandals
  • Price Match the Competition
  • 20% Off Apparel (Sports Bras, too!)
  • Buy 3, Get 1 Free Socks
  • Save 20% on Boxes of Nutrition
  • Free Shipping from Store & Online
  • Extended 30 Day Return Privileges
  • Additional Discounts at Local Partners
  • Benefits good for your entire immediate family

Talk to a crew member in store or click below to learn more!

Our Pros Rock

We have such an incredible, well-trained group of enthusiasts we are proud to call our staff pros. Get to know the people behind the FITniche experience here.


Download our full length eBook, Elements of Fitness: The truth about getting fit and achieving wellness!

Success! Check your email for the goodies.