You deserve to love every step!

We understand how tough running (and life) can be on your feet, knees and back. We also know that properly fitted footwear is the first step to putting the fun back in your run and in your life.  We’re one of the 10 Best Running Stores in America. Let us guide you through our custom fitting experience for shoes and additional fitness gear. We’ll provide you with the personalized products and knowledge you need to love walking, running and living again!

You’re just 3 steps away from transforming your feet, your run—and maybe even yourself!

  1. Schedule your 1 to 1 fitting today.
  2. Come in for your personalized assessment and fitting with one of our pros.
  3. Purchase shoes, but leave with inspiration and the knowledge you need to love running (or walking) again!

see what’s in store!

Browse some of what’s in our stores here.

Our Staff Pros Rock

We have such an incredible, well-trained group of enthusiasts we are proud to call our staff pros. Get to know the people behind the FITniche experience here.

Join the Club

and receive world class pricing!

  • Save $20 on All Shoes
  • Save $10 on Sandals
  • Price Match the Competition
  • 20% Off Apparel (Sports Bras, too!)
  • Buy 3, Get 1 Free Socks
  • Save 20% on Boxes of Nutrition
  • Free Shipping from Store & Online
  • Extended 30 Day Return Privileges
  • Additional Discounts at Local Partners
  • Benefits good for your entire immediate family

Talk to a crew member in store or click below to learn more!

1-to-1 fittings

Our specialists are ready to fit you for shoes, sports bras, inserts, or even injury aids. Schedule a 1-to-1 fit at the location of your choice!

Fitness eBook

Download our free eBook, The Elements of Fitness: The truth about getting fit and achieving wellness.


Download our full length eBook, Elements of Fitness: The truth about getting fit and achieving wellness!

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