find your fit

What to expect in our stores, our deep expertise, and Club FITniche

get fit here

reclaim your fun

Info on community events, races & results, our blog, and other fun stuff

have fun here

See what’s in store!

Now you can browse much of our inventory from the comfort of wherever you are!

Welcome to FITniche

We believe that the best fitness is rooted in the experiences we had “working out” as kids. It was called play back then, and friendships, adventure, competition, the joy of movement and fun were what it was all about! Let us help you find your fit and reclaim your fun at a store or an event near you!

Join the Club

  • Save $20 on All Shoes
  • Save $10 on Sandals
  • Price Match the Competition
  • Buy 1, Get 1 40% Off Apparel
  • Buy 3, Get 1 Free Socks
  • Save 20% on Boxes of Nutrition
  • Free Shipping from Store & Online
  • Extended 30 Day Return Privileges
  • Additional Discounts at Local Partners


Talk to a crew member in store or click below to learn more!

Our Pros Rock

We have such an incredible, well-trained group of enthusiasts we are proud to call our staff pros. Get to know the people behind the FITniche experience here.

1-to-1 fittings




We have specialists ready to fit you for shoes, a sports bra, inserts, or even injury aids. Schedule a 1-to-1 fit at the location of your choice!

  upcoming races

 Click on the race image above you're interested in learning more about & to register. 





















































Fitness eBook

Download our free eBook, The Elements of Fitness: The truth about getting fit and achieving wellness

Get The Book

FITniche Social Stream