Our footware buyer, Jenn, has been super-busy this year making sure we bring in and stay in-stock with the most exciting NEW shoes on the market.  Check out the 8 NEW shoes below and let one of our FITguides walk you through a try-on!

Brooks Ugly Sweater Levitate: Extremely Limited Edition….the photo says everything we can possibly say.  And yes, those are bells on the front of the shoe!

Brooks Bedlam: This brand new shoe from Brooks uses Guide Rails to give each foot just the right amount of stability.  Key characteristic…it’s springy, like Tiggers!  DNA midsole will cause this shoe to last longer too!  Long-lasting springiness and a cool name won our hearts and feet.


Brooks Adrenaline 19:  Hold the presses! This is NOT just another update.  Brooks’ stallion of a stability shoe gets a new set of Guide Rails also, dialing in custom stability for each foot.  This is the number 1 selling shoe in our store for over 10 years.  You’ll have to try on the update yourself to see if it still “Wow”’s your feet.  A little more room in the toe box and comfy sockliner add to the experience for your feet.  Immediate feedback is that this new introduction is a winner!

Mizuno Wave Knit R2 (Rider): A classic, lightweight neutral shoe gets a new, Knit upper that embraces your feet with a soft, loving hug!

On Ace: This is the most cushioned, supportive shoe On has ever released.  The Ace employs a Speed Board that returns energy to you with each footstep, as well as differently engineered lugs underfoot to provide maximum support.  Did you know that FITniche was the first store in the country to sell On’s?

Saucony Ride ISO: Saucony’s entry-level neutral shoe just got a huge injection of technology, so we decided to bring it in.  ISOFIT lacing adapts to different foot shapes and a brand new foam in the midsole breathes life (and energy) into each footstep.

Saucony Guide ISO2: A totally new contoured footbed creates a custom fit and a plush step-in feel for this long running stability shoe.


Saucony Triumph ISO 5: A 100% Everun midsole means bouncy, responsive cushion and a longer lasting shoe: 83% more energy return and 3 times more durable!  If you’re neutral, it’s a “must-try-on”.


Don’t forget to join Club FITniche, if you’re not a member yet already.  Among other things, Club Members enjoy $20 off all shoes and our 30 Day Price Match and Complete Happiness Guarantees.


Download our full length eBook, Elements of Fitness: The truth about getting fit and achieving wellness!

Success! Check your email for the goodies.