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Shop Small, Shop Smart!

Shop Small, Shop Smart!

BLACK FRIDAY, SMALL BUSINESS SATURDAY & HOLIDAY HOURS BLACK FRIDAY The Black Friday Balloon Pop tradition continues, starting at 8am at all stores!  And this year we don't just have discounts flying out of the balloons at checkout.  There may be  merchandise...

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Santa Came Early!

Santa Came Early!

Santa came early to FITniche this year!  Stop in and check out some of the cool new products he just dropped off! Aftershokz Bone Conduction Headphones allow you to listen to music and still hear whats going on around you. No bounce and no wires!  The cool part:...

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New Shoes Just In!

New Shoes Just In!

Tis the season when many of our most popular shoes from New Balance, Mizuno, Saucony and Brooks are updating.  See whats new and in store today, and read about each below! NEW BALANCE 860 V8      New Balance updated their flagship solid-stability shoe, the 860V8, with...

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Triathlon & Jazz Return to Lakeland in 2018

Triathlon & Jazz Return to Lakeland in 2018

Triathlon is coming back to Lakeland in October of 2018!  Details are still coming, so stay tuned to the FITniche blog for updates.  Here's what we can tell you now though.  A new sprint triathlon will be held in conjunction with a significant Jazz and Blues festival,...

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Giving it Back

Giving it Back

At FITniche, we love to give back to our community.  It's core to who we are.  We believe that helping others helps all of us, and, as my father said, no one ever became poorer by giving to those in need.  With that in mind, we thought you might like to know a few of...

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A Month of Races!

Looking for great upcoming races?  You've come to the right place! Go For the Glow 5K - Lakeland - 10/6/2017 @ 7:00PM Join us at the Go for the GLOW 5K, a twighlight race that takes place Friday evening, October 6th at 7:00 PM. We'll be lighting up Lake Hollingsworth...

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Operation Get Texas Running Again!

Operation Get Texas Running Again!

This is the story of a man named Tony, who happened to overhear of the major predicament FITniche found itself in after the store replaced their Labor Day sale with a shoe and clothing drive for the victims of Hurricane Harvey in Houston, TX.  FITniche’s customers had...

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