Blog

2018 Club FITniche Improvements

Are you a member of Club FITniche yet?  If not, now's the time to join!  We just made some great enhancements to Club FITniche. $20 off all shoes stays the same.  Change #1 is that club members will now receive 20% off all apparel pieces, including bras, with no...

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2018 Community Building Efforts

The Morning Mile: Previously we've given generously to Special Olympics athletes and local families and charities through the events we put on.  Last year we donated over $10,000, over 400 pairs of gently used shoes and a $2,500 special-needs running wheelchair to...

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2018 Store Improvements

2018 Store Improvements

2018 is ushering in some beautiful improvements and exciting additions to each of our stores. 1) We're currently remodeling 2 of our 3 stores, Lakeland and Wesley Chapel.  Lakeland is nearing completion and Wesley Chapel will get a refresh during the first two months...

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2018 Website Improvements

2018 Website Improvements

FITniche has updated the look and feel of its website.  Read about a few of the new features below. Web Site Improvements:  There's a new look and feel to the site, which will continue to evolve over time!  You can also now do a few new things from the site. 1) You...

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What’s Your Journey?

What’s Your Journey?

The New Year is in full swing and most of us are still brimming with an eagerness to implement our new goals and resolutions.  It's an exciting feeling to stand at the start of a new journey, and for me, that's the true beauty of the New Year.  I happen to also...

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Shop Small, Shop Smart!

Shop Small, Shop Smart!

BLACK FRIDAY & SMALL BUSINESS SATURDAY! BLACK FRIDAY The Black Friday Balloon Pop tradition continues, starting at 8am at all stores!  And this year we don't just have discounts flying out of the balloons at checkout.  There may be  merchandise flying out of...

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Santa Came Early!

Santa Came Early!

Santa came early to FITniche this year!  Stop in and check out some of the cool new products he just dropped off! Aftershokz Bone Conduction Headphones allow you to listen to music and still hear whats going on around you. No bounce and no wires!  The cool part:...

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New Shoes Just In!

New Shoes Just In!

Tis the season when many of our most popular shoes from New Balance, Mizuno, Saucony and Brooks are updating.  See whats new and in store today, and read about each below! NEW BALANCE 860 V8      New Balance updated their flagship solid-stability shoe, the 860V8, with...

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Triathlon & Jazz Return to Lakeland in 2018

Triathlon & Jazz Return to Lakeland in 2018

Triathlon is coming back to Lakeland in October of 2018!  Details are still coming, so stay tuned to the FITniche blog for updates.  Here's what we can tell you now though.  A new sprint triathlon will be held in conjunction with a significant Jazz and Blues festival,...

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Giving it Back

Giving it Back

At FITniche, we love to give back to our community.  It's core to who we are.  We believe that helping others helps all of us, and, as my father said, no one ever became poorer by giving to those in need.  With that in mind, we thought you might like to know a few of...

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