Enjoy discounts in-store, online, AND with our local business partners!

Your premium loyalty program

It is a long established fact that running shoes can be purchased almost anywhere online. We began Club FITniche to ensure our customers always receive the best prices and are rewarded for shopping locally.

New Club FITniche Black and Gold Logo


Yellow Shoe Icon

Save $20 on Most Shoes In-Store AND Online

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Buy One, Get One 20% OFF Most Apparel

Yellow Sock Icon

Buy 3, Get 4th Sock FREE

Yellow Health Bar Icon

Save 20% on Nutrition Boxes

Yellow 30 Day Guarantee Icon

30-Day Price Match Guarantee

Yellow Happy Smiley Face Sunburst Icon

30-Day Complete Happiness Guarantee

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Shop local on Main st Icon

Additional Discounts at Local Businesses

30 Dollar 1 Year Family Membership Icon

Member benefits good for you and your immediate family for an entire year. Ask about special pricing for First Responders, Active and Retired Service Members.


Plus Discounts at These Local Partners!

Outside of the FITniche Lakeland Store


Yoga Pointe: One-time $5 class after attendance of any regular class!
Swan Brewing: 10% off your entire bill!
Red Door Wine Market: FREE Dessert with Entree
Mitchell’s Coffee House: 10% OFF
Bent’s Cycling: 10% OFF Parts & Accessories
LeRoy’s Bike Shop: 10% OFF accessories, Special Pricing on Bikes
The Bike Shop (Winter Haven): 10% OFF Accessories
Chop Shop: 10% OFF
The Juice Box Cafe: 15% OFF
Orange Theory Lakeland: 3 Free Sessions and Discounted Membership
Road and Trail Bicycles: 10% OFF parts, accessories and apparel
GNC: Free Shaker Cup with ANY purchase and $10 Off Gold Card loyalty program
David’s World Cycle:  10% OFF parts, and labor


YoYo Juice: 10% Off!
EarthWise Pet Supply: 10% Off!
Bike Works: 10% off Parts and Accessories!
Shapes Brandon: See location for details!

FITniche Brandon Store Front
FITniche Flatwoods Store Front


Brass Tap: 10% Off, 15% Off Thursday evenings after the run!
365 Cafe Italiano: 10% Off!
900 Degrees Wood Fired Pizza: 15% Off!
Orange Theory Fitness Wesley Chapel: 3 FREE trial workouts – $75 value!
Fitlife Foods: Free Drink or Sweet with Entree!
Trimobile Massage: $10 Off Sports Massage

Are Your A Business Owner?

Let’s Start Something new
Become a Partner Today!

Are you a business owner and interested in becoming a Club FITniche Partner? We’re dedicated to shopping local. Please contact us today and let’s start growing our community, together!

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