FITniche Brandon

1934 E Bloomingdale Ave. Valrico, FL 33596

Store Hours

Monday – Saturday
10:00 AM – 7:00 PM

12:00 PM – 5:00 PM

Top Four Best Running Stores in America

Meet Your FITniche Brandon Staff Pros

Your professional FITguides are here for you
whenever you need training gear and guidance.

Your Brandon FITniche Team

We understand
the problems you face.

Discomfort and injury are the nemesis of all runners and walkers. Your shoes and gear should be so comfortable that you forget you are wearing them. Your gear should also protect you from injury and make you look and feel great! We curate the best products and combine that with expert knowledge to guide you to the shoes and gear that are ideal for you.

Meet your
FITniche Brandon Managers

Lauren & Adrianna

FITniche 5 Star Verified Google Reviews

Kara Kelley

Amazing experience!

The staff was extremely knowledgeable and helpful. Everyone was welcoming and friendly. I loved that I felt that they were truly helping me find the best shoe for me, not trying to sell the ones they make the most money from like other places.

Hands down one of the best shopping experiences I’ve ever had 🙌🏼🙌🏼🙌🏼

Bobby Evans

My GF and I went in there not knowing what to expect and we were BLOWN away with the professionalism! HUNTER is AMAZING! Emily and I will be forever grateful for the knowledge and expertise presented by Hunter! What an amazing guy! I HIGHLY recommend FITniche! Thank you so much!

J Hoag

Fast friendly service with a good understanding of what shoe I was interested in trying on. They let me get the shoe I wanted without trying to pressure me. I had gotten a set of Soucony Hurricane 22 online with FITniche to give me added support at work, I’m very pleased. I then bought a set of Brookes Ghost at the store in Lakeland for walking the dogs and relaxing in. Be sure to ask them about socks. I think they have opened my eyes to the fact they’re better socks in the world. Who new, FITniche.