FITniche Flatwoods

(Formerly Shops at Wiregrass)


Don’t go to Wiregrass. That’s
not us in our old spot!



The Village at Hunter’s Lake Shopping Mall
8604 Hunters Village Rd. Tampa, FL 33647

Store Hours

Monday – Saturday:
10:00 AM – 7:00 PM

12:00 PM – 5:00 PM

Top Four Best Running Stores in America
FITniche Flatwoods New Location
now carrying
Lululemon White Logo

Meet Our Staff Pros

They’re here for you!

FITniche Flatwoods Outside of Building

We know how to help runners & walkers.

We know that pain and injuries are the enemy, and that what you wear should be SO comfy that you forget you’re wearing anything at all. Your gear should protect you from injury and make you look and feel great! We curate the very best products on the market and combine them with our expert knowledge to find shoes and gear that are ideal for YOU.

FITniche Flatwoods Manager

Abigail Hinson

FITniche 5 Star Verified Google Reviews

Tia Pettygrue

“I’ve been going to FITniche since it opened in 2010. It has been my running store of choice since. They have a great selection of shoes, apparel, gadgets and accessories. The customer service is always amazing. If you have a problem, they do whatever they need to do to make it right. They focus on continually educating their staff and it shows…they go above and beyond!”

Gabrielle Sassin

“They have an awesome selection of athletic shoes and the customer service is through the roof! Kelly is extremely knowledgeable! Love this place. They fit to your needs and help you out as much as possible. They’ll help you out for hours if need be. Awesome business.”

Vera Sanchez

“Can’t say enough about them. I’ve been a customer for over 10 years. I bought my very first pair of running shoes from FITniche. The staff is outstanding! Very knowledgeable, super friendly and always encouraging…The store owner Rich has a huge heart and he brings so much to the community. I could buy a pair of shoes anywhere, but I’d miss out on their awesome hospitality!! You have to stop by.”

Charlie Meier

“Stephanie was so cool and kind and helpful. We found a pair of running shoes that felt great. She was knowledgeable and explained the whole fitting process. 10/10 would shop again.”

Cassdidy Hinson

“Amanda was so helpful and personable during my fitting. I came in with a budget which she respected and only showed me shoes inside the budget and didn’t try to upsell me on anything. I love my brooks ghost running shoes, now I don’t have arch pain while running.”