FITniche Lakeland
1523 Town Center Drive Lakeland, FL 33803
Store Hours
Monday – Saturday:
10:00 AM – 7:00 PM
Sunday:
12:00 PM – 5:00 PM.

Meet Your FITniche Lakeland Team
Your professional FITguides are here for you
whenever you need training gear.

We understand
the problems you face.
Discomfort and injury are the nemesis of all runners and walkers. Your shoes and gear should be so comfortable that you forget you are wearing them. Your gear should also protect you from injury and make you look and feel great! We curate the best products and combine that with expert knowledge to guide you to the shoes and gear that are ideal for you.

Meet your
FITniche Lakeland Manager
Wendy Miller
Hi, I’m Wendy. Here is a little bit about me! I began running about 13 years ago after having my second child, with the encouragement of my runner husband. Like most new runners I did not like it and struggled with horrible shin splints. I came to FITniche to be fitted for a correct pair of shoes, and this changed my entire running life! I was able to run pain-free and this helped me to really start enjoying the miles. Since starting my running journey, I have completed many 5k’s and half marathons (my favorite distance). In 2013, I decided to train for my first full marathon. I had no intention of doing more than one but I found I enjoyed the distance training and went on to complete my 2nd & 3rd full marathon so far. I hope to continue to love running and be able to complete many more races! FITniche changed my life, and I love having the opportunity to encourage and help others!
