FITniche Lakeland

1523 Town Center Drive Lakeland, FL 33803

Store Hours

Monday – Saturday:
10:00 AM – 7:00 PM

12:00 PM – 5:00 PM.

Top Four Best Running Stores in America

Meet Your FITniche Lakeland Team

Your professional FITguides are here for you
whenever you need training gear.

FITniche Lakeland Team

We understand
the problems you face.

Discomfort and injury are the nemesis of all runners and walkers. Your shoes and gear should be so comfortable that you forget you are wearing them. Your gear should also protect you from injury and make you look and feel great! We curate the best products and combine that with expert knowledge to guide you to the shoes and gear that are ideal for you.

Wendy Miller

Meet your
FITniche Lakeland Manager

Wendy Miller

Hi, I’m Wendy. Here is a little bit about me! I began running about 13 years ago after having my second child, with the encouragement of my runner husband. Like most new runners I did not like it and struggled with horrible shin splints. I came to FITniche to be fitted for a correct pair of shoes, and this changed my entire running life! I was able to run pain-free and this helped me to really start enjoying the miles. Since starting my running journey, I have completed many 5k’s and half marathons (my favorite distance). In 2013, I decided to train for my first full marathon. I had no intention of doing more than one but I found I enjoyed the distance training and went on to complete my 2nd & 3rd full marathon so far. I hope to continue to love running and be able to complete many more races! FITniche changed my life, and I love having the opportunity to encourage and help others!

FITniche 5 Star Verified Google Reviews

Kara Kelley

Amazing experience!

The staff was extremely knowledgeable and helpful. Everyone was welcoming and friendly. I loved that I felt that they were truly helping me find the best shoe for me, not trying to sell the ones they make the most money from like other places.

Hands down one of the best shopping experiences I’ve ever had 🙌🏼🙌🏼🙌🏼

Bobby Evans

My GF and I went in there not knowing what to expect and we were BLOWN away with the professionalism! HUNTER is AMAZING! Emily and I will be forever grateful for the knowledge and expertise presented by Hunter! What an amazing guy! I HIGHLY recommend FITniche! Thank you so much!

J Hoag

Fast friendly service with a good understanding of what shoe I was interested in trying on. They let me get the shoe I wanted without trying to pressure me. I had gotten a set of Soucony Hurricane 22 online with FITniche to give me added support at work, I’m very pleased. I then bought a set of Brookes Ghost at the store in Lakeland for walking the dogs and relaxing in. Be sure to ask them about socks. I think they have opened my eyes to the fact they’re better socks in the world. Who new, FITniche.