Our Amazing FITniche Crew

We are smart, friendly, and fun! And, we love sharing our knowledge with you! Did you know each of us has undergone over 80 hours of intensive training in order to be able to best serve you? And, since you’re here, we assume you’re interested in learning a little more about each of us. So, read on. We’re pleased to meet you!
LAKELAND

Wendy Miller
General Manager
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Sean Packard
Senior Crew
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Brooke McMichael
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Amanda Slattery
Crew
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BRANDON

Joe Fifer
Crew
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Lauren McPhearson
Crew
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Hannah Whitmore
Crew
Read moreSUPPORT and BUSINESS DEVELOPMENT

Lucas Smelser
Operations Manager
Read bioAt the University of Toledo, I studied Exercise Science with a concentration in Kinesiology and I am now working toward a Bachelor’s in Business at Polk State College. Over the years I have been fortunate enough to be able to compete in road, trail, and ultra distance races across the country, as well as many distance levels of triathlon. As always, train smart. The key to accomplishing your goals is to make it to the starting line! (Crossing it with a smile is a bonus!)

Rich Wills
Owner and Founder
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Jennifer Walton
Senior Crew
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Tyler Hurst
Project Manager of FITniche Events
Read moreupcoming races
Click on any race above to learn more and to register!